Dear Chamber Members and Potential Chamber Members:

The Greater Arlington Hispanic Chamber of Commerce (GAHCC) is pleased to announce an economic development partnership with Mountain View College. Together, we are developing a skills grant that will provide training AT NO COST for the GAHCC members. This is an incredible way to maintain your workforce and give business a competitive edge in this challenging economic environment.

The partnership will provide classes in the following:

• Introduction to Business
• Developing a Business Plan
• E – Commerce Marketing
• Advertising & Sales Promotion
• Marketing Research & Strategies
• Internet/Web Page Development
• Web Site Creation I & II
• Introduction to Digital Media
• Digital Media Authoring
• Introduction to Supervision
• Supervision
• Leadership
• Leadership Skills for Supervisors/Managers
• Leadership Development with Critical Thinking
• Team Building in the Workplace
• Teams & Consensus
• Ethics for Conflict Management
• Accounting & Contract Management
• Project Management
• Project Scheduling & Management
• Estimating & Bidding
• Insurance & Bonding
• Effective Negotiation Strategies
• Developing & Submitting Proposals & Bids
• Green Training
• Computers for ESL Students

The following information is needed from your company in order to participate in the training:

1. What training listed above would most benefit your organization?
2. Approximately how many employees do you want to offer the training to and the job titles of those employees?
3. Please provide estimated hourly wage range of those employees.
4. Also include the percentage of wage increase that will be given to the employees after they received the training (this can be as little as one cent and can be given any time within the 12 month period)

In order for your company to benefit from this training, please provide the necessary information end of business day, Friday, October 15, 2010.

If you have any questions or concerns please feel free to contact the following individuals:

Stephan Branch
Economic & Workforce Development
Mountain View College
4849 W. Illinois Ave.
Dallas, Texas 75211
sbranch@dcccd.edu
972-860-5654

Greg Vaquera
President
GAHCC
lbmgreg@yahoo.com
817-881-4734

Eddie Reyes
Chair-Elect
GAHCC
eddie.reyes@unt.edu
office: 940-565-4235
cell: 214-502-5087

Below you will find a list of training classes with course description and the learner outcomes:

Introduction to Business

Fundamental business principles including structure, functions, resources and operational processes.

Focus On:

• Describe the scope of global business enterprise
• Identify business functions of accounting, management, marketing and economics
• Describe the relationships of social responsibility, ethics and law

Developing a Business Plan

How to develop a business plan for a small business start-up or expansion that can be submitted to a financial institution or used for implementation. Emphasis on importance of the plan, components, format and considerations.

Focus On:

Design of a business plan (including the need for one, and the basic structure)

• Outline a Business Plan specifically designed for small to mid –sized businesses
• Discuss bank loans and other sources of revenues
• Design a comparative balance sheet and discuss how to analyze a column chart

E – Commerce Marketing

Course design to explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships with businesses.
Focus On:

• Perform market analysis
• State e-Marketing goals and evaluate electronic communications
• Identify and reach target audience
• Design and evaluate customer feedback techniques

Advertising & Sales Promotion

This course is designed to integrate marketing communications which includes advertising principles and practices. It will emphasize multi-media of persuasive communication including buyer behavior, budgeting and regulatory constraints.

Focus On:

• Discuss the principles, practices, and use of multi-media in persuasive communication
• Establish promotional strategies, goals and objectives within budget constraint and regulatory agencies
• Create a multi-media campaign based on research for a specific product or service

Marketing Research & Strategies

This course is designed for practical experiences in analyzing marketing studies using data-driven decision-making processes. This includes interrelationships among marketing price, place, promotion and product responsibility.

Focus On:

• Analyze marketing studies employing the problem-solving process
• Utilize marketing research techniques to implement competitive marketing decisions
• Demonstrate market knowledge
• Interpret marketing research data to forecast industry trends and meet customer demands

Internet/Web Page Development

This course is designed to give instructions in the use of the Internet concepts and the introduction to web site development. Overviews Facebook, Blogs and constant contact.

Focus On:

• Identify basic Internet concepts and terminology
• Use electronic communication methods
• Collect and evaluate research data using the internet

Web Site Creation I

Web site creation with graphic elements. Includes use of Web authoring software and study of websites and browsers.

Focus On:

• Identify how the Internet functions with specific attention to the World Wide Web and file transfer
• Design, create, test and maintain websites

Web Site Creation II

Course is designed to publish, design and layout techniques for websites.

Focus On:

• Edit web pages and design
• Create, test, publish and maintain a website

Introduction to Digital Media

A survey of the theories, elements, and hardware/software components of digital media. It will emphasize on conceptualizing and producing digital media presentations.

Focus On:

• Utilize the elements and hardware/software components of digital media
• Produce a digital media presentation
• Select optimal digital media strategies for various delivery systems
• Examine digital media industry career opportunities

Digital Media Authoring

This course is designed to plan, develop and evaluate a multimedia project using digital authoring software. It will emphasize on interactive design and user interface issues. Develop streaming web-based multimedia presentations including animation, sound and graphics.

Focus On:

• Discuss the user interface, features, and techniques required to use software elements
• Produce a live functioning project with text, images, sound and interactive internal and external links

Introduction to Supervision

Supervisory tasks, leadership and motivational skills, communication processes, organizational design and effective solution strategies

Focus On:

• Explain the various theories and processes of supervision
• Differentiate leadership styles; explain motivational techniques
• Cite examples of how motivational techniques can be used by a supervisor in a working environment
• Explain elements of the communication process and the guidelines for organizational design
• Apply managerial terminology

Supervision

The course is designed to explain the role of the supervisor. Includes managerial functions as applied to leadership, counseling, motivation and human relations skills.

Focus On:

• Explain the role, characteristics and skills of a supervisor
• Identify the principles of management at the supervisory level
• Identify and discuss the human relations skills necessary for supervision
• Explain motivational techniques
• Cite examples of how motivational techniques can be used by a supervisor in a working environment

Leadership

Concepts of leadership and its relationship to management. Prepares the student with leadership and communication skills needed to motivate and identify leadership styles.

Focus On:

• Determine individual leadership styles as related to self and others
• Distinguish differences between leadership and management
• Explain the effects of leadership style on organizational environment and its members and apply principles of leadership with individuals

Leadership Skills for Supervisors /Managers

Concepts and skills of leadership in the work setting. Introduces leadership and motivational theories and leadership styles. Includes evaluation of leadership performance.

Focus On:

• Describe leadership theories and styles
• Practice application of major leadership theories
• Demonstrate effective communication strategies

Leadership Development with Critical Thinking

Analysis of corporate and community case studies that illustrate the application of critical thinking strategies to analyze situations, solve problems and improve situations with complex interrelationships.

Focus On:

• Analyze complex corporate and community case studies to develop strategic and action plans using critical thinking processes.

Team Building in the Workplace

Principles of building and sustaining teams in organizations. Includes team dynamics, process improvement, trust and collaboration, conflict resolution and the role of the individual in the team.

Focus On:

• Describe the principles and processes of team building
• Identify interpersonal skills, group dynamics
• Team leadership
• Demonstrate techniques for team problem-solving and conflict resolution

Teams and Consensus Building

An examination of group dynamics, trust and collaboration and their role in building positive and productive work groups. Discussion of team stress and distress, ways of working effectively as a team, and methods for incorporating team building strategies in staff meetings, professional development activities and one-on-one counseling.

Focus On:

• Describe basic team development theories and concepts
• Demonstrate characteristics of an effective team
• Explore personality styles and their impact on an effective team
• Identify five common barriers to team development
• Demonstrate professional management tools

Ethics for Conflict Management

Ethical and legal issues and principles in the mediation and conflict management field. Includes ethics, standards of conduct, confidentiality, impartiality, self-determination and unauthorized practice of law.

Focus On:

• Explain and compare ethical theories
• Describe how ethical principles apply to the practice of mediation and conflict management
• Apply theories of ethics and principles of ethical conduct to scenarios and ethical dilemmas

Accounting and Contract Management

Gain an understanding of basic accounting concepts and how they apply to small and mid-sized businesses using a team approach to cost management. Management teams must anticipate, monitor and control the various components of every job. Beginning with an introduction to accounting, learn cost accounting principles and applications.

Focus On:

• Examine profit and loss statements, cash flow evaluation, revenue projection, job management and closeouts
• Learn to monitor construction progress and payment schedules
• Administer contracts and computer applications for the small and mid-sized businesses.

Project Management

Use of project management software for developing a project plan including timelines, milestones, scheduling, life cycle phases, management frameworks, skills, processes and tools.

Focus On:

• Use project management software to plan and manage a project
• Organize and evaluate project phases
• Produce reports and charts
• Distinguish task relationships
• Demonstrate teamwork

Project Scheduling and Management

Learn a systems approach to project management as well as historical development of planning methods. From preliminary design to final walkthrough, scheduling is critical for successful small and mid-sized businesses.

Focus On:

• Skills and knowledge necessary to effectively plan and control projects of any size
• Gain an in-depth understanding of scheduling and how to control construction projects
• Discuss project manuals
• CPM and PERT scheduling techniques
• Network analysis by computer
• Resource allocation
• Claims management
• Purchasing, monitoring and controlling long-lead items
• Know the ins and outs of fast-track processes from design through completion

Estimating and Bidding

Gain a basic understanding of estimating and bidding procedures, including the role of the estimator, various levels and details of an estimate, CSI format of a small and mid- size businesses.

Focus On:

• Examine quantity takeoff
• Pricing labor, material and equipment
• Bonding
• Productivity factors
• Private and public bidding formats
• Minority requirements
• Markups and bidding strategies

Insurance & Bonding

Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student.

Focus On:

• Meeting insurance requirements
• Workers compensation
• Understanding the basic concepts of bonding
• Steps to securing a bonding

Effective Negotiation Strategies

Anyone negotiating with others who have strong opinions knows how difficult it can be to reach a mutually beneficial resolution. Through the use of skill-building exercises, case studies and simulations, this course will address the negotiations model and effective strategies for win – win solutions.

Focus On:

• Examine the interest-based negotiation model through practical and theoretical perspectives
• Focus on the interest-based process to address the different values, priorities and goals of each party
• Discover how to create effective strategies and achieve win-win solutions

Developing and Submitting Proposals and Bids

Basic process of organizing and operating a building or contracting business.

Focus On:

• Explain the terms used in construction as they relate to building and contracting
• Describe the organizational structure of a successful construction business
• List the duties of owner, accountant, estimator, salesman, superintendent, and other field personnel
• Define methods used in selecting, coordinating and dealing with subcontractors.
• Develop a marketing approach that includes methods used in determining local market needs, selecting building lots, determining sale prices and advertising
• Develop financial controls for a construction business
• Develop a scheduling system

Green Training

Methods and materials used for buildings that conserve energy, water and human resources.

Focus On:

• Explain the concept of Green Building
• Select equipment to build rainwater harvesting systems
• Identify appropriate materials to build exterior and interior systems that reflect “Green by Design” concepts

Computers for ESL Students

This course is designed for ESL students to learn about computer basics.

Focus On:

• Using windows programs
• Using the internet
• Working with Email